Flat World
Business
What Is Winning In The Turns?
During the 2001 recession, Intel sharply accelerated spending on additional manufacturing capacity. In 2003, when the industry recovered, it was quickly able to successfully launch new products and report its highest rate of growth since 1996. In Darwin's words: "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."Mastering growth is insufficient for success in the flattening world. The company with the fattest wallet may survive, but will cede the market to more nimble competitors. Reactive actions force companies to make tough and unplanned decisions, often compromising their future positioning.
Companies with a well planned strategy for navigating the turns can gain significantly over the competition during an industry turn. They should monitor indicators and develop a business-cycle mindset. And strive to make their biggest fixed costs variable. Most importantly, they should develop the capability to respond fast, when the industry cycle does turn.
To compete in a Flat World, companies should shift their operational priority:
Companies mentioned here are not necessarily Infosys clients.
Back to Think Winning In The Turns
Press releases
BT and Infosys Technologies Awarded National Outsourcing Association's Innovative Outsourcing Project of the Year
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Blogs
AMR Research wrote about Indian companies setting up numerous near-shore delivery centers in US time-zones. There you have it - India is outsourcing outsourcing. Discuss
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