ShoppingTrip360 provides visibility into shopping behavior and shelf activity through an in-store network of wireless sensor-based applications. It enables real-time collaboration between people (shoppers), places (retailers) and products (CPG companies) at the point of purchase.
ShoppingTrip360-Intuition to InsightsWith store heat maps, smart shelf pads and context-aware mobile advertising, Infosys ShoppingTrip360 enables real-time collaboration between shoppers, retailers and CPG companies.
White paperReal-World Awareness: Finally a 360-degree View of the Shopping Trip
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What will it take to get retailers and consumer products manufacturers to embrace disruptive innovations, especially those that can help unravel the mind of today's value-conscious shopper?
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